Oracle Acquires Micros Systems

Oracle has decided to step into the hospitality and hotel technology solutions sector by the

acquisition of Micros Systems Inc. The acquisition was carried out for a sum of $ 5.3 Billion valuing

the company at $ 68 per share. Located at Columbia, USA, Micros is the leading provider of

technology solutions to the hospitality sector commanding a 35% market share in the field.

Oracle and Micros together aim to establish a company which will provide a comprehensive

technological support focusing on the hotel and food and beverage sector. In doing so, they aim to

help transform the regular business models operating in the hospitality sector into high performance

oriented ones with the help of their combined technical know how.

They intend to use path breaking 21st century technologies such as cloud computing, internet of

things and big data to help the hotel and retail sector respond swiftly to ever changing customer

preferences, increase their productivity using transparent and integrated solutions and increase

revenues subsequently. The newly formed Hospitality Solutions division of Oracle Industries will

undoubtedly pioneer innovation in the sector and will effectively try to merge technology seamlessly

with the hospitality sector.

The innovations that they aim to bring on the table are:

-Use of Social Media and Smartphone Technology to increase security and offer personalized

services catering to specific tastes and also gather customer feedback.

– Use of Big data to promote tailor made loyalty programs.

– Cloud based restaurant and hotel management.

– Promotion of Internet of things for remote asset monitoring and in-room technology

innovations.