Delivering Value to Your Business – Green Technology

The economic situation hasn’t seen a turnaround since the Great Economic Downturn in

2008, but companies are looking to put their past behind and go ahead with aggressive

expansion plans. To achieve this, they are reviewing their investments and are even

handing out pink slips to a number of employees. In the IT Industry, this directly

resonates into the correct estimation of the tangible value of IT services.

In order to sustain its present growth, the IT industry needs to reinvent itself with the

development of new technology and further improvements in certain specific areas.

How can green IT technology help in this process?

In a survey conducted in 2012, it was seen that even in the challenging economic

situation companies had not completely put their climate change programs on the

back burner. A sizable number of them were also increasing investments in the

development of sustainable technology. Over two-thirds of the companies already had a

climate change program in place, and more than 70% were looking to further

increase investments. Most of these investments were being driven by improved energy

efficiency and development in new technology.

However, in spite of pledging substantial investments in this field, organizations were

facing issues with execution. Although during the recession some of the companies

successfully tapped sustainable energy as a part of cost-cutting measures, they need to

accelerate the process to sustain the benefits. The primary focus of IT businesses is the

development of a consistent approach to the sustainability issues and exploring ways to

add business value to the investments in this field.